How We Fix 75 Years of Creator Exploitation.
OWN THE STAGE
The Algorithm Trap
audience data
algorithm changes
Platforms own the relationship between you and your audience. One algorithm change can destroy a career overnight.
Your fans are reselling your exclusive merch right now. On StockX. On GOAT. On eBay. Every time your product changes hands, someone else profits. You see $0. That changes today.
Technology Changes.
Exploitation Stays the Same.
The Labels Stopped Fighting.
They Started Buying.
This is not a prediction. This happened in the last 14 months.
(CD Baby, FUGA) — Feb 20, 2026
superfan partner — Feb 18, 2026
catalog acquisition fund — Jul 2025
"In 2026 we will accelerate efforts with emerging platforms focused on special events and products for superfans."
— Lucian Grainge, Chairman & CEO, Universal Music Group
(Ownership Basis)
Through D2C Channels
(Up 17.2% YoY)
Sources: MIDiA Research (2024), Luminate 2025 Year-End Report, Music Business Worldwide
What EVEN Proved
What EVEN Didn't Build
They solved sales. They didn't solve community.
EVEN is a store.
Project Backstage is a home.
The labels have surrendered. The sales layer is solved.
The community ownership layer does not exist yet.
That is what we are building.
The Follower Fallacy
We aren't guessing. The industry is screaming.
"The truth is, followers aren't the same as fans. Social media builds visibility without connection. The numbers we see online often hide how little of it is actually relationship-based."
— Music Industry Insider (Reddit)
"Cause a follow don't cost anything."
— Fan Sentiment
Followers are Free.
Fans are Owners.
Touring Isn't the Answer
The industry's "solution" is a different kind of trap.
"Touring used to be promotion for album sales. Now it's the only revenue stream. Artists are burning out doing 200+ shows a year just to survive."
— Music Business Executive (LinkedIn)
"The math doesn't work. After venue cuts, promoter fees, crew costs, and travel—most tours barely break even. It's not a business model, it's a grind."
— Tour Manager
Trading streams for stage time
is just trading one treadmill for another.
Signal vs. Noise
Every creator has two audiences. Only one matters.
"A creator needs only 1,000 true fans to make a living. But platforms are designed to give you 1 million casual followers instead."
— Kevin Kelly, "1,000 True Fans" (2008)
What Kelly could not have predicted is a model where those fans hold ownership credentials that gain value as the community grows. Backstage does not just prove the 1,000 True Fans thesis. It weaponizes it. 500 Diamond Key holders who paid to be in your world are more valuable than one million followers who scroll past your posts.
Platforms optimize for noise.
We optimize for signal.
Project Backstage
Your Community. Your Rules.
Own Your Audience
It's not a follower count; it's a customer list. You get the emails, the phone numbers, and the direct line. No algorithm decides who sees your post.
Your Diamond Key holders are not just fans. They are wearing your community like a badge. The key tells the world they were there first. That is not a subscription. That is identity.
Scarcity Mechanics
Unlimited supply equals zero value. By capping Diamond Keys (e.g., 500 max), we create immediate urgency and long-term asset appreciation.
Your Community
We provide the rails: Payments, Authentication, Smart Contracts, and Hosting. You build your brand on top of our steel.
Your Rules
Tools designed for connection, not farming. Forums, Chats, and Events that actually foster belonging, not just clicks.
Your Inner Circle. Your Open Market.
Your Diamond Key holders are your inner circle. They get everything first. Drops, collabs, experiences, content. Limited supply. They are invested in your success.
Everyone else comes to the Backstage marketplace to get what they missed. Every time something sells, you earn. Primary. Secondary. Every single transaction.
"We're not building another platform.
We're building the exit from all of them."
Stop Sending Your Fans Away
Link-in-bio tools are traffic cops. You need a castle.
Link-in-Bio
Traffic Cop: Leaking Value
Every click sends fans to someone else's platform
Owned Hub
The Castle: Capturing Value
Everything happens in your owned space
The 88/12 Split
You set the economics.
The 88/12 split is the starting point. You decide what your community economics look like. You set the price, the supply, the community support fee percentage.
But Here's What Really Matters:
Subscriptions expire.
No transferable value.
Can't sell your community.
Keys are assets.
Fans can resell access.
You own a real economy.
On Patreon, your community is a rental.
On Backstage, your community is an asset.
Right Now
You drop exclusive merch. Fans buy it. They resell it on StockX for 3x the price. You get nothing.
With Backstage
You drop exclusive merch to your Diamond Key holders. They resell it inside Backstage. You earn on EVERY resale. Forever.
You Are Not Joining a Platform.
You Are Founding a Sector.
For the last decade, you have been playing by rules that someone else wrote.
Spotify decides how much a stream is worth. Apple decides who gets featured. Instagram decides who sees your post. TikTok decides what goes viral. YouTube decides your ad rate. Every platform you touch has rules you did not write, economics you did not design, and an algorithm you do not control.
You built your career inside someone else's architecture. And every year, that architecture takes more and gives back less.
It is not just the algorithm platforms.
Right now there are hundreds of thousands of Discord servers and Telegram groups where fans organize around creators. Sneaker culture groups coordinate on every new release. Music communities share upcoming drops. Fashion communities discuss collaborations before they happen.
When a limited release sells out in minutes, it is not because of an Instagram ad. It is because a community of dedicated people coordinated the purchase together. That concentrated energy is worth billions in economic activity every single year.
But the community that created the demand gets nothing. Discord gets nothing from the sale. Telegram gets nothing. The fans who told everyone to buy get nothing. The creator might not even know which community drove the sell out.
Instagram and TikTok control your reach through algorithms. Discord and Telegram host the energy that drives your sales but capture zero value from it. X.com lets you build an audience you can never truly own or monetize directly.
Every one of these platforms profits from the creator's presence without sharing any of the economic value the community creates.
Backstage changes the architecture. When a community organizes around a creator on Backstage, the economic activity that community generates flows back to the creator through community support fees, back to the early supporters through credential appreciation, and back to the platform through transparent marketplace fees. The energy stays inside the ecosystem. The value stays with the people who created it.
Project Backstage is not another platform with different rules.
It is the chance to write the rules.
No algorithm deciding who sees your posts. No platform owning your fan data. No middleman between you and your biggest supporters. Your community. Your data. Your revenue. One place.
The first creators on Backstage are not users. You are the founding generation of a new sector in the creator economy. Your communities, your pricing experiments, your engagement patterns, the way your fans respond to what you build, all of that becomes the blueprint that every creator who comes after you will learn from.
There is no playbook for creator-owned community economies. Nobody has done this before. Nobody knows how communities price themselves, how secondary markets for cultural access actually behave, what engagement patterns predict long-term growth, or how community support fees compound over time. That data does not exist. It will only exist inside Backstage. And you are the ones generating it.
Being first does not just mean you get the best economics (you do: 88% primary, perpetual community support fees on every resale). It means you get to author the operating standards for how this entire sector works. Every creator who joins after you learns from what you built. You are not early adopters. You are founders. And when the world catches up to what you built here, they will not say they joined a platform. They will say they Backstaged it. The same way nobody hails a taxi anymore. They Uber. The same way nobody asks for a soda. They ask for a Coke. That is the infrastructure you are helping build. That is the word you are helping create.
When someone sells their key, the next buyer gets a key that carries its history: when it was minted, which community it came from. Your earliest supporters hold keys that will always show they were there from day one. And if they ever move on, their profile keeps their founding member status. Nobody loses anything. Everyone gains.
How Pokemon Go Accidentally
Built the Future of Robotics
500 million people downloaded Pokemon Go in 2016. For a decade, players walked through cities, scanned landmarks, captured Pokemon, and earned rewards. They thought they were playing a game.
They were building a 30 billion image map of the physical world.
In March 2026, Niantic Spatial, the company behind Pokemon Go, revealed that all those images are now training robots. Delivery robots made by Coco Robotics are using Pokemon Go player data to navigate the streets of Los Angeles, Chicago, Miami, and Helsinki with centimeter-level accuracy. GPS cannot do that in cities. Pokemon Go data can.
As Niantic's CEO said: getting Pikachu to realistically run around and getting a delivery robot to safely navigate the world turned out to be the same problem.
Now Think About What Happens on Backstage.
You are building communities. You are pricing Diamond Keys. Your fans are trading on the secondary market. Community support fees are flowing back to you on every resale. Engagement patterns are forming. Community health signals are emerging. The economics of cultural value are playing out in real time.
You think you are building a community. You are also generating the dataset that defines how creator economies work for the next generation. Just like Pokemon Go players did not know they were building robotics infrastructure, the first Backstage creators are building the intelligence layer for the entire creator economy.
The difference? We are telling you upfront.
And we are giving you equity in the outcome.
Sources: MIT Technology Review, Fortune, PetaPixel, Niantic Spatial. March 2026.
$73 Billion to Build Nothing
vs. Building Everything From Nothing
Meta (Facebook, Instagram, WhatsApp) spent $73 billion since 2021 on a division called Reality Labs. They tried to build a new sector called the metaverse. They built headsets. They built virtual worlds. They built the infrastructure and waited for people to show up.
Nobody showed up.
Total consumer spending on Horizon Worlds, their flagship metaverse product: $1.1 million. After $73 billion invested. They cut 1,500 employees in January 2026. They gutted the division. They pivoted to AI.
That is what happens when you build from the top down. When you create the container before you understand what people actually want to do inside it.
Project Backstage builds from the opposite direction. We do not build the sector and hope you come. We build the tool that lets you do what you already want to do: own your community, build economic relationships with your fans, and stop renting attention on platforms that take 85% of the value.
Meta built the building and hoped people would move in.
We watch how you want to live and build the city around you.
Sources: Technology.org, Android Central, TheStreet, Yahoo Finance. 2025-2026.
Community Is Not Free.
It Is the Product.
You have been told community is free. Discord is free. Telegram is free. But free means your community has no economic value. Backstage changes that. A community of 500 people who paid to be there is worth more than a Discord server with 50,000 who wandered in.
EVEN proved fans will pay $20+ directly. But EVEN is a store. The transaction ends at the sale. Patreon proved fans will subscribe monthly. But subscriptions expire. There is nothing to own, nothing to transfer, nothing that gains value. Backstage is the first infrastructure where community membership itself is the asset.
Go Live in 30 Days,
Spend 2 Hours a Week
We know you do not want another platform to manage. Neither do we.
The Backstage team builds everything for you. You show up when it matters.
After Day 30, your community runs itself. Diamond Key holders engage with each other. The secondary market creates its own activity. Community support fees flow to you every time a key changes hands. This is not another content treadmill. This is a community that builds itself once you open the door.
Two Ways In:
Equity or Advance
You are not paying to use Backstage. You are owning a piece of Backstage.
When a label or management company commits their roster to the platform, they receive equity in AMILLY Technologies. That means every Diamond Key sale across every artist on the platform increases the value of your position. Every new creator who joins after you makes the company more valuable. You are not a customer. You are a co-owner.
Your artists do not cost $500,000 to onboard. They join a platform they have ownership in. Every key sale, every secondary transaction, every community support fee flows through a company you have a stake in.
This is the Nas and Ring moment. Nas invested $40 million worth of insight into Ring before Amazon acquired it. Jay-Z put $2 million into Uber in 2011 and earned approximately $70 million at IPO. Being early with equity is how generational wealth gets built. This is that moment.
For artists outside of a roster partnership who require upfront guarantees.
The artist receives an upfront advance against Diamond Key sales. Revenue split adjusts during the recoupment period (example: $500K advance on a $1M drop with a 50/50 split). After recoupment, the split reverts to more favorable terms (70/30 or 75/25). Community support fees on secondary market activity flow to the artist from day one regardless of recoupment status.
This is fundamentally different from Fanvue's model. Fanvue pays you to show up and then takes a cut of monthly subscriptions that stop the moment you stop posting. With Backstage, the advance is against real asset sales, and the community support fee revenue is perpetual. You are not renting attention. You are building equity in a community that generates value whether you are posting or not.
The Streaming Math
That is the math. Everything else is conversation.
See It Live
The creator experience, reimagined.
Go Live in 3 Steps
OWN THE STAGE